Thank you for your interest in our Media Studies Programs!

Appalachian State University's Reich College of Education offers innovative opportunities to study, teach, and create media through our undergraduate and graduate degree programs in media studies. On this site, you will find information related to our undergraduate offerings, including a campus-wide Media Studies Minor and Second Academic Concentration (SAC) in Media Studies. You will also find details regarding our fully online Master's Degree and Certificate Graduate Programs.

If you are interested in our programs, please take a moment to browse our website and familiarize yourself with our offerings. We receive student inquires from all over the country and world and it is a great way to begin communication and determine if pursuing media studies at Appalachian State University is right for you. We look forward to hearing from you!

Why Media Literacy

"The more I grasp the pervasive influence of media on our children, the more I worry about the media literacy gap in our nation's educational curriculum. We need a sustained K-12 media literacy program -something to teach kids not only how to use the media but how the media uses them. Kids needs to know how particular messages get crafted and why, what devices are used to hold their attention and what ideas are left out. In a culture where media is pervasive and invasive, kids need to think critically about what they see, hear, and read. No child's education can be complete without this."
Michael Copps, FCC Commissioner, June 2006
"Accomplished teachers understand that what students read is no longer limited to words on the page: today's students must be intelligent readers of texts in different media including illustrations, graphics, photographs, television programs and newscasts, advertisements, magazines, films, songs, speeches, debates, Websites, multimedia resources and works of art."
ELA guidelines, National Board for Professional Teaching Standards
"Media literacy helps children and adolescents gain skills to intelligently navigate the media and filter the hundreds of messages they receive daily.... In addition to providing youth with protective skills against the negative influences of the media, media literacy may equally offer young people preparatory skills for responsible citizenship. For example media literacy can empower youth to be positive contributors to society, challenge cynicism and apathy and serve as agents of social change."
Office of National Drug Control Policy - The White House
"For all the good work which they do and are capable of doing, mass media which can be effective instruments of unity and understanding, can also sometimes be vehicles for a deformed outlook on the family, on religion and on morality… One also finds the source of certain individual and social problems in the replacement of human interaction by increased media use and the intense attachment of fictitious media characters… the solution to this difficulty also may lie largely in the media: through their use in ways -dialogue groups, discussions of film and broadcasts- which stimulate interpersonal communication rather than substituting for it."
Pontifical Council for Social Communications - Church Documents on Social Communication, 2003
"Our Founding Fathers understood that a democratic society could not survive without an informed and participatory citizenry… It is essential in our citizenship role to view critically, analyze, ask powerful questions and draw our own conclusions. Media literacy then, is essential to the citizenship role."
Denee Mattioli, president National Council for the Social Studies, 2003
"There are many opportunities to address media literacy throughout the school day, whether in Language Arts, Science, Social Studies or Math classes, or through Art, Computer Technology, or Health and Physical Education classes. Spending faculty professional development time to discuss media literacy and its impact on your students, as well as appropriate ways to address it within your school's curricula would be especially worthwhile."
Sue Swaim, Executive director, National Middle School Association
"We want to take full advantage of the positive elements of the media. We're looking for that balance, where our children are active, thoughtful, smart and effective users of media, yet are reasonably safe from its perils."
Linda Hodge, National PTA President